Dental marketing since 2017
Right now, someone near your office needs a dentist.
We help patients find your practice, understand what you offer, and call your office. Websites, local SEO, and Google Ads for dental practices are what we do. Never any long-term contracts, just clear results and transparency.
Tell us about your practice Follow one patient's searchWhat patients type before they pick a dentist.Every one of these is a chance for them to find you, or someone else.
Most new patients decide on a dentist from their phone, before even contacting your office. Your Google reviews, your website, and your ads do ALL the talking. Our job is making sure they say the right things, and showing you which ones made the phone ring.
Meet Dana. She needs a dentist tonight.
She's made up, but your front desk talks to someone like her every week. Here's the path she takes from a search to your schedule, and where each thing we do fits in.
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7:42 PMTuesday evening
Dana bites into a pretzel and feels something crack.
She moved to town last spring and never got around to finding a dentist. So she does what almost everyone does. She grabs her phone and searches emergency dentist near me.
Where we come inThe first results she sees are ads. Google Ads can put your practice there within days, while SEO can take some time to establish.
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7:43 PMOne minute later
She scrolls past the ads to the map.
Three practices show up. She compares the stars, skims a few reviews, looks at the photos, and checks who can see her tomorrow.
Where we come inLocal SEO and a complete Google Business Profile are how you get into those three spots, and stay there.
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7:45 PMTwo minutes after that
She taps the one that looks like it has its act together.
Your website gets about as long as a commercial break. Do you take her insurance? Can she get in tomorrow? Does the office look clean and current?
Where we come inYour website should answer all three on one screen, on a phone, without making her dig.
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8:01 AMWednesday morning
She calls the minute you open.
Your front desk gets her in at 10:30. She'll be back for a cleaning in six months, and there's a good chance her family follows.
Where we come inWe tag the links on your Google listing and in your ads, so you can see which ones are sending people to your site. The front desk part is all yours, and it matters just as much.
Services we provide.
Websites, local SEO, Google Ads, and hosting, all under one roof. Tap a service to see everything that comes with it, then tell us what you're after and we'll send a proposal with exact pricing.
Website Development
Priced by project, usually $350 - $1,200 over 12 months with no interest
Sleek, fast, and built to make your office stand out from the practices down the street. Every site is custom built on WordPress, easy to use on a phone, and structured to rank from the day it launches.
What's included
- Custom designDesigned around your practice, your doctors, and your brand. No templates.
- Built for phonesFast and easy to use on a phone, where most patients find you.
- SEO-ready structureService pages, location details, and search markup set up from day one.
- Content written for youWe write every page. Your team reviews it and tells us what to change.
- Appointment request formsSecure forms that reliably land in your front desk inbox.
- Accessibility built inReadable contrast, clear headings, and easy navigation for every patient.
- Rankings carried overYour existing page addresses and key content kept, so you don't lose ground.
- Analytics set upGoogle Analytics in place, so you can see how many people visit and where they come from.
Most sites launch in 5 to 7 weeks from the day onboarding is complete. Pay in full, or spread it over 12 months with no interest.
Hosting and Maintenance
$99 a month
Your website lives on fast, secure servers that we manage, so you never have to think about renewals, updates, or what happens if something breaks.
What's included
- Managed WordPress hostingFast servers set up and maintained specifically for WordPress.
- SSL certificateThe padlock in the browser bar, renewed automatically.
- Regular backupsYour site can be restored quickly if anything goes wrong.
- Software updatesWordPress, theme, and plugin updates handled for you.
- Security hardeningLogins, settings, and plugins locked down to keep attackers out.
- Domain and DNSYour records kept organized and pointed where they belong.
Site edits go straight to your point of contact and get turned around that week. Hosting is required while a website build is being paid off.
Local SEO
From $995 a month
Ranking well is a mix of art and science. We build a plan for your market, then handle the work that moves you up in Google search and the map results for the treatments you want more of.
What's included
- Google Business ProfileCategories, services, photos, and posts that help you show up in the map results.
- Local listingsConsistent practice details across directories like Yelp and Healthgrades.
- On-page optimizationTitles, headings, and content tuned to the searches patients actually make.
- Technical fixesSpeed, indexing, and site health issues found and fixed.
- Service and location pagesNew pages for the treatments and towns you want to rank for.
- Link buildingQuality links from relevant sites that build your site's authority.
- Ranking trackingWe watch where you rank for the searches that bring in patients.
- Competitor researchWho you're up against locally, and where the openings are.
SEO builds over time, and there's no long-term contract, so you stay because it's working. Multiple locations or a large metro market are quoted separately.
Google Ads Management
$450 a month, plus your ad budget
Plenty of people search for a dentist every day. We put your practice in front of the ones looking for the treatments you want more of, and keep an eye on where every dollar goes.
What's included
- Campaign buildStructured from scratch around your treatments, your town, and your goals.
- Keyword researchTargeting the searches that bring in your ideal patients.
- Wasted spend filteringBlocking searches that burn budget, like dental jobs and DIY remedies.
- Ad writingClear ads written for patients, with new versions tested over time.
- Location targetingAds shown to people near your office, not across the state.
- Results trackingTracking in place so you can see which ads are bringing people to your site.
- Ongoing optimizationBids, keywords, and budget adjusted as results come in.
- Full billing accessYou can see billing and spend in the account at any time.
Toothache or broken tooth? Call now and be seen today. Most insurance plans accepted.
Cost per call varies by market and treatment. We'll give you a realistic number for your area before you commit.
Campaigns are built and managed in our advertising account. Ad spend is paid directly to Google, with a $2,000 monthly minimum. Most practices spend $2,500 to $3,000.
What changed for two of our practices.
We measure what turns into patients: calls, website visits from Google, and where you rank in your own neighborhood. Not how many people from out of state read a blog post. We leave practice names out.
Family and orthodontic practice · Las Vegas
Five times as many top-three rankings in a year.
We rebuilt the site's structure and local SEO and restructured their Google Ads. More people now find them by searching "dentist" than by searching their own name.
Tap or drag across the chart to see each month.
calls from Google, March to July, compared with the same months last year.
What people searched when their Google profile showed up
From Google Business Profile insights.
General dentist · Northern Virginia
From slow leads to booked out months ahead.
He came to us from a large dental marketing company. He couldn't see what was being done for his SEO or ads, leads were slow, and website changes took weeks. We rebuilt his local presence and his ads. Six months in, his schedule is booked out several months ahead.
“We are seeing a massive increase in new patients so I think the marketing is working!”The doctor, by email
July
+42%more phone calls from Google than July of the year before
+62%more website visits from Google than July of the year before
August
+46%more phone calls from Google than August of the year before
+41%more website visits from Google than August of the year before
From the practice's Google Business Profile.
I have been working with The Dental Outlet very closely over the past few months and their expertise and services have not only taken our business on a steady climb, but they're an absolute pleasure to work with.
We've worked with The Dental Outlet for our website and SEO, and are extremely happy with the service. Always easy to get hold of and willing to take the time to answer all our questions thoroughly.
If you are looking for a company to build and manage your online presence with efficient communication and transparency, The Dental Outlet is the perfect fit for you!
What clients say about working with us
Who you'll be working with.
I've been building websites and managing ad campaigns for dental practices since 2017. The bar I hold myself to is simple: Deliver quality work that speaks for itself. I do not cold call and remain busy because my clients refer me to their friends.
You'll always know who's handling your account and how to reach me. When you need something, you email, and it gets done. No ticketing systems or waiting weeks for a reply.
- One point of contactThe same person from your first email onward. No rotating account reps, no ticket queue.
- Changes done the same weekNew hours, a new associate, a holiday closure. Email it over and it's handled.
- No long-term contracts on monthly servicesStay because it's working. Hosting, SEO, and ads cancel with 30 days' notice.
- Your website belongs to youYour domain, site, and content are in your practice's name once the build is paid off.
- Numbers when you want themNo report you won't read. Ask how things are going and you'll get a straight answer with real numbers.
- Light on your team's timeOnboarding takes about five minutes, and we write the content. Your team reviews and approves.
Recent websites.
Each one is custom, written from scratch, and structured to rank. Hover over a site to scroll through the page, or tap to visit it.
Questions dentists and office managers ask.
Tap a question to open the answer. Don't see yours? Email tyler@
It depends on what your practice needs. As a starting point: websites start around $5,500 and can be spread over 12 months, local SEO starts at $995 a month, Google Ads management is $450 a month plus your ad budget, and hosting is $99 a month. You'll get a written proposal with exact pricing before anything starts.
We do, and it's included. Your team reviews it and tells us what to change, like which insurances you take and any services you don't offer.
Most sites launch in 5 to 7 weeks from the day onboarding is complete.
We keep your existing page addresses and key content in place, and a better-built site almost always ranks better.
We'll ask for access to your Google profile, website, and domain, and handle the handoff from there. If your current company manages any of it, tell us who they are and we'll reach out to them for access.
Yes, while a website build is being paid off. Hosting is $99 a month and covers security, updates, backups, and fixes. Once the site is paid off, we'll transfer it anywhere you like.
It depends on your market and how many new patients you want. Our minimum is $2,000 a month, and most practices do best at $2,500 to $3,000. Ads are one piece of your marketing, and how quickly your front desk answers matters just as much.
No. Onboarding walks you through inviting us to your accounts. Billing runs through a secure QuickBooks link, and your ad budget goes on a card you add directly with Google.
Monthly services have no long-term contract and cancel with 30 days' notice. Website builds follow the agreement you sign. See our service terms.
Tell us about your practice.
A few details and we'll take it from there. You'll get a reply by email, and we can set up a call if you'd like one.
- 1We read it and reply personallyNot an automated sequence. A real answer to what you asked.
- 2A free snapshot, if you want oneWhere you rank against nearby competitors and the first things we'd fix, in 2 to 3 business days.
- 3A written proposalExact scope and price for your practice. No pressure, and no long sales process.
Prefer email? tyler@
Thanks, got it!
You'll hear back by email soon. If you asked for a snapshot, it'll land in your inbox within 2 to 3 business days.