Local SEO
Show up when patients nearby search for a dentist.
We handle every part of it: your Google profile, the technical side of your website, the pages themselves, your listings across the web, and the groundwork that gets you named in AI answers. The goal is simple. More calls from people close enough to actually book. From $995 a month, no long-term contract.
Where patients find you on Google.
A search for a dentist shows four different things now. Ads are paid. The other three are earned, and that's what SEO is for.
Tap one to see it on the page.
The work, piece by piece.
Local SEO is five kinds of work that build on each other. Here's what each one is, in plain English, and exactly what we do for it.
Your Google profile, complete and kept up to date.
This is the listing that shows up next to the map. For a search like "dentist near me," it's usually the first thing a patient sees, and often the only thing they look at before they call. Google favors profiles that are complete, accurate, and active.
What we do
- Categories and services. The right main category, extra categories for what you actually do, and every service listed with a short description.
- Hours that are right. Including holidays, so nobody drives over to a locked door.
- Photos. Your office, your team, and your doctors, added over time. Real photos, not stock.
- Posts and details. Updates for new services and news, plus the smaller details like languages spoken, accessibility, and your booking link.
- Reviews. An easy way for your front desk to ask happy patients for a review, and a reply to every review that comes in.
- Tagged links. Your website and booking links carry UTM tags, so we can see exactly how many visits come from your profile.
Why it mattersA lot of "near me" calls happen right from the profile. The patient never visits your website at all, so this listing has to do the selling on its own.
A website Google can read, and patients don't wait on.
Technical SEO is the part patients never see. It's whether Google can find and understand every page on your site, and whether those pages load quickly on a phone. When this is broken, everything else works harder for less.
What we do
- Speed on phones. Compressed images, caching, and trimming the scripts that slow pages down. Most patients are searching from their phone.
- Built for mobile. Text that's easy to read, buttons that are easy to tap, and a phone number that calls when you touch it.
- Getting pages into Google. A clean sitemap, Google Search Console set up, and checks that every page you want found is actually showing up.
- Broken links and redirects. Pages that lead nowhere get fixed. Old addresses get pointed to the right new page, so a redesign doesn't cost you rankings.
- Security. HTTPS across the whole site, so browsers never warn patients away.
- Structured data. Code that tells Google and AI tools your practice type, address, hours, doctors, and services in a format they read directly.
Why it mattersFixes here usually show up first, because they help every page on your site at once.
If we built your website, most of this is in place from launch day. If we didn't, we work with the site you already have.
A page for every treatment and town you want to be found for.
Google ranks pages, not practices. If someone searches for implants in your town and you don't have a page about implants, your homepage has to do all of the work. On-page SEO is building and tuning the pages themselves.
What we do
- Treatment pages. A page for each service you want more of. Implants, Invisalign, emergencies, crowns, whatever matters most to your practice.
- Town pages. If patients come from nearby towns or neighborhoods, pages written for them. Real pages, not the same page with the city name swapped.
- Titles and headings. So Google and patients can tell right away what each page is about.
- Written for patients. Plain answers to what people actually ask: cost, insurance, whether it hurts, how long it takes, and what to expect.
- Insurance and fees. A clear page on which plans you take, like Aetna. It's one of the first things patients want to know.
- Links between pages. Related pages link to each other, so Google understands how your services fit together.
- Image descriptions. Alt text on your photos, for accessibility and for image search.
Why it mattersYour homepage can't rank for everything. A page focused on one treatment is what shows up when someone searches for that treatment. We write these pages, and your team reviews them before anything goes live.
The same details everywhere, and other sites pointing to yours.
Google checks your practice against the rest of the web. If your address or phone number on Healthgrades doesn't match the one on Google, that's a reason to trust you a little less. Off-page SEO is cleaning that up and earning mentions from other sites.
What we do
- Directory listings. We find your practice on the directories that matter, like Google, Bing, Yelp, Healthgrades, Facebook, and dental-specific sites, and correct the name, address, phone, and hours on each.
- Duplicates and old listings. Listings left over from a previous address, a former doctor, or a past owner get merged or removed.
- Doctor profiles. Each doctor listed accurately on healthcare directories and tied to the right location.
- Local links. Links from real sites in your community, like your chamber of commerce, sponsorships, and local organizations. Earned, never bought.
- Dental and health sites. Mentions from associations and relevant industry sites that tell Google you're an established practice.
Why it mattersMatching details and links from trusted local sites are two of the main ways Google decides you're a real, established practice. AI tools look at the same things.
Getting named when patients ask AI for a dentist.
More patients now ask ChatGPT, or read the AI summary at the top of Google, instead of scrolling through results. These tools only name a few practices, and they pick the ones they can find clear, consistent, trustworthy information about. That's something we can work on, and it's the same work we do for our clients now.
What we do
- Clear answers on your site. Insurance, hours, services, and emergency care answered plainly on your pages, so an AI tool can pick them up and repeat them.
- Structured data. The same code from the technical work tells AI tools exactly who you are and what you offer.
- Consistent facts everywhere. When your details match across the web, AI tools are more confident naming you. The listings work pays off twice.
- Specific reviews. Reviews that mention a treatment or an experience give AI tools something real to say about you.
- Mentions on other sites. AI answers lean on what other sites say about you, not only what your own site says.
- Checking the answers. We ask ChatGPT, Google's AI results, and others the questions your patients ask, and look at which practices get named and why.
Why it mattersNone of this is a separate trick. AI tools reward the same things good local SEO already builds, so we treat it as part of the work, not an add-on.
Want the longer version? Read our article on AI search for dentists.
What we don't do.
Some SEO looks busy without bringing in a single patient. We skip it.
- Filler blog postsDozens of AI-written articles nobody reads don't bring in patients. We write the pages people actually need.
- Keyword stuffingA page that repeats "dentist in your town" twenty times reads badly and can hurt you. We write for patients first.
- Rankings that don't matterRanking for searches three states away looks nice in a report and books nobody. We focus on your area.
- Long-term contractsMonth to month, with 30 days' notice. If it isn't working for you, you're free to go.
What it's done for practices we work with.
We measure calls, visits from Google, and where you rank in your own neighborhood. We leave practice names out.
Family and orthodontic practice · Las Vegas
Five times as many top-three rankings in a year.
We rebuilt the site's structure and local SEO. More people now find them by searching "dentist" than by searching their own name.
Tap or drag across the chart to see each month.
In August, he saw +46% more phone calls and +41% more website visits from Google than the August before.
“We are seeing a massive increase in new patients so I think the marketing is working!”
How it goes, and what it costs.
SEO builds over months, not days. Here's the order things happen in, so you know what to expect.
- FirstThe fixes and your profileWe fix what's holding your site back and get your Google profile complete and accurate. These are the quickest wins.
- NextPages and listingsNew pages for the treatments and towns you want, and your details cleaned up across the directories.
- OngoingRankings and calls buildLinks, reviews, and steady adjustments as we watch where you rank against the practices around you.
Local SEO starts at
- Everything on this pageIncluded
- ContractNone. 30 days' notice to cancel
- Multiple locations or a large metroQuoted separately
Not much
- Access to your Google profile and websiteOnboarding walks you through each invite. You stay the owner of everything.
- Photos when you have themYour office, your team, and your doctors.
- A heads-up when things changeNew hours, a new doctor, a new service. Just email it over.
SEO questions, answered.
Tap a question to open the answer. Don't see yours? Email tyler@
Some changes, like fixing your Google profile and technical problems on your site, can show up fairly quickly. Rankings for competitive searches take longer, usually a few months, and they keep building from there. SEO can take some time to establish, which is why some practices run Google Ads alongside it at first.
We look at where you rank across your area, calls and direction requests from your Google profile, and visits to your website from Google. Your profile links are UTM tagged, so we can see which visits came from the profile itself.
No. We can work with most existing websites. If yours is holding you back, for example it's very slow or can't be edited, we'll tell you honestly and you can decide what to do. If we built your site, the technical groundwork is already done.
Not filler ones. We write the pages that bring in patients: treatments, towns, insurance, and answers to common questions. If a topic is worth a real article, we'll suggest it.
Ads put you at the top of Google right away, and they stop when the budget stops. SEO earns your spot in the map and the regular results. It takes longer, but it keeps working. Plenty of practices use both, especially early on.
No. SEO is month to month. Give us 30 days' notice if you want to cancel.
Manager access to your Google Business Profile, plus access to your website and Google Search Console so we can make changes and see results. You stay the owner of all of it, and onboarding walks you through each invite.
No. Google decides the rankings, so nobody can honestly promise a specific spot. What I can promise is the work on this page, done properly, and straight answers about how your rankings and calls are changing.
Each location needs its own profile and its own pages, so multiple locations and large metro areas are quoted separately. Tell us how many locations you have and we'll put together a proposal.
See where you rank before you spend a dollar.
Get a free snapshot of where your practice shows up on Google Maps against your closest competitors, and the first things we'd fix. It lands in your inbox in 2 to 3 business days.