AI and Original Content: Key Strategies for Dental Marketing in 2024
The emergence of AI has brought significant changes to the online landscape, and these changes are only the tip of the iceberg. As a dental marketing company, it’s our responsibility to stay on top of the digital landscape, and even for us, this has been a large undertaking. Dentists need to understand the changes that are taking place behind the curtain in order to remain competitive in their organic rankings and gain new patient leads.
A Major Shift Towards Original Content/Copywriting
One of the most significant changes in Google’s algorithm is the emphasis on original copywriting. Gone are the days when recycled, cookie-cutter content could help a website rank well. Google’s algorithms have become more sophisticated and can now easily detect duplicated content. This means that sites relying on generic, reused content from big-box dental marketing companies are likely to see a drop in their rankings.
Two clients I’ve recently inherited from big-box companies have both taken very large hits in organic rankings and after doing our due diligence, we discovered the content on their websites were nearly identical! Doing a bit more investigating and we uncovered some of the same copywriting across 12 other websites too. You see, even though the big-box marketing companies tout custom work, most of their written content is recycled and repurposed, only changing the names of the practices/dentists, and not much at all else.
Why Original Content Matters
- Improved Rankings: Google rewards websites that provide unique and valuable content with higher rankings. More effort on your end is finally being rewarded.
- User Engagement: Original content is more likely to engage and retain visitors, thus turning them into potential patients.
- Authority and Trust: High-quality, original content establishes your practice as an authority in the dental field, building trust with both current and prospective patients.
- No Gaming the System: Gone are the days where you can put “dentist near me” 15 times on a homepage and be the #1 rank. Now Google rewards quality!
How We Can Help
If your website’s content falls into the category of recycled material, don’t worry—we can help. After all, you didn’t know these things when you paid for your website and it should be something your current web hosts is telling you… so if this is the first you’re hearing about this, let us assist. Our team here at The Dental Outlet specializes in reworking and rewriting website content to ensure it meets the latest standards for originality and quality. By revamping your content, we can help improve your site’s rankings and attract more organic traffic both locally and on Google Maps.
Contact us today to learn how we can help you rank better online. AI is firmly being entrenched in the internet and fighting it will not help. If we embrace change together, you can capitalize on better website rankings before your competition is able to. We’re ready to help!