Ads are coming to Apple Maps. We're already in.
Apple opens Maps to advertisers this August. As one of the few agencies with pre-launch access, we can put your practice at the top of "dentist near me" from day one.
Launching August 2026. One practice per service area, first come, first confirmed.
Most agencies will not have this.
Apple selected The Dental Outlet as a preferred early access partner ahead of launch. It is not something an agency can buy or sign up for right now. If your current marketing company could offer you this, they would have already.
Apple is opening Maps to ads.
Maps is the default navigation app on every iPhone. A patient searching "dentist near me" in it is usually in the car, in pain, or new to town, and they pick whoever shows up first.
Until now, that top spot could not be bought. This August, it can. And the practice that claims it first is the one everyone else has to outbid later.
We met with Apple's ads team directly, and our partner status means your campaign can be built, reviewed, and ready before the public even sees a signup page.
Default on every iPhone
No app install, no feed, no algorithm. It is already on your patients' phones.
Search intent, not scrolling
Nobody opens Maps to kill time. A search there is a patient trying to book.
Nobody is bidding yet
Auctions price on competition. At launch, there is barely any.
Straight from Apple.
Apple's own page calls Maps advertising "the most direct route to reach customers." Their announcement covers every local business. Ours covers yours.
Ads where decisions happen
Placements reach people in Maps at the moment they are choosing where to go.
Privacy-first by design
No tracking. Contextual targeting only, and nothing tied to a person's Apple Account.
You control the cost
Budgets are set by the advertiser, with the flexibility to start and stop anytime.
Opens ads.apple.com/maps in a new tab. Available to businesses in the US and Canada.
Early costs less. A lot less.
We manage Google Ads for dental practices every day, so here it is straight: dental clicks on Google are expensive and climbing. Emergency terms can cost more than some practices charge for the exam. Meta is cheaper, but you are interrupting people who were not looking for a dentist.
New ad inventory breaks that pattern. Every platform starts cheap and gets expensive once the market catches on. Google was once pennies a click. Being early is the entire economic case.
Where your budget lands
Apple's suggested partner budgets run up to $100 per day, and most of our clients already spend in this range on Google Ads. Drag to see how a monthly number breaks down.
How it works.
You approve it once. We handle everything after that, same as we do with Google Ads.
Lock your listing
We verify your practice in Apple Business Connect and clean up hours, photos, and categories.
Build the campaign
Search terms, geo targeting around your office, and budget caps you approve in advance.
Live at launch
Submitted through our partner account before the public launch. Day one, not month three.
Report monthly
What was spent, what it produced, what we are adjusting. If it is not working, we say so.
No account managers. No handoffs.
I'm Tyler. I run The Dental Outlet, and dental marketing is all I do. Websites, Google Ads, SEO, hosting, email. When we say we, this is the we.
A lot of my work is cleaning up after larger agencies: recovering hijacked sites, untangling ad accounts clients did not even own. My clients stay because I treat their budget like it is mine.
Apple did not open this pilot to everyone. When they gave me a seat at the table, I knew exactly which clients I wanted to bring with me. You are one of them.
Flat, simple, month to month.
Your ad budget goes to Apple, not to us. No percentage of spend, no contract, and the founding rate stays yours.
Every plan includes
- Apple Business Connect setup and cleanup
- Campaign built before public launch
- Geo targeting around your office
- Budget caps you approve in advance
- Plain-English monthly report
- Month to month, cancel anytime
Worth saying out loud
- Founding rate locked, even after launch pricing goes up
- One practice per service area, never your competitor
- Spots confirmed in the order requests come in
Asked and answered.
Is this actually confirmed, or is it hype?
Confirmed, and you do not have to take our word for it. Apple published the program at ads.apple.com/maps. We meet with Apple's ads team directly, and The Dental Outlet was selected as a preferred early access partner.
What if it doesn't produce patients?
Then we pause it. Everything is month to month, and reports are plain. We would rather turn a campaign off than bill you to keep a bad one running.
Why does being early matter?
Clicks cost the least when the fewest advertisers are bidding, and right now that is close to zero. And the practice holding the top spot when competitors arrive is the one they have to outbid.
How much should I budget?
Apple's suggested partner budgets run up to $100 per day, about $3,000 a month, in line with what dental clients typically spend on Google. You set the cap and we can start lower and scale from the reports.
Will patients find Maps ads creepy?
No tracking is the whole design. Ads match on contextual signals like the search term and general area, and nothing ties back to a person's Apple Account. Closer to a billboard than a social ad, except the person already searched for a dentist.
What do you need from me?
About fifteen minutes. Practice details, access to or permission to create your Apple Business Connect listing, and a budget cap you are comfortable with. We handle the rest.
Spots close at launch.
Send your practice name and city below. We will confirm your service area is still open and hold it while we talk. Prefer email? [email protected]